Pop-Up Leasing
With the Irvine Company Retail Properties pop-up leasing program, you can position your brand’s dynamic mobile retail units and installations within highly trafficked, al fresco common areas at Irvine Spectrum Center, Fashion Island, The Market Place, and Neighborhood & Community Centers. Our properties boast consumer dwell times twice that of traditional retail centers, allowing brands to amplify awareness and sell products to eager and engaged audiences.
Explore the Possibilities
OluKai Aloha Pop-Up
Irvine Spectrum Center
OluKai opened an Aloha Pop-Up to Irvine during the holiday season to sell men's and women's shoes, sandals, and slippers. The successful activation has since led to a permanent OluKai storefront, which will open at Irvine Spectrum Center early 2024.
Fujifilm Instax Joy Mobile Tour
Fashion Island & Irvine Spectrum Center
A multi-property activation, customers were invited to get up-close-and-personal with FUJIFILM's assortment of instant photography innovations, smartphone printers, and more.
Havaianas Pop-Up
Irvine Spectrum Center
A mobile unit placed near the Carousel featuring Havaianas flip flops and sandals.
Barbie™ Truck Dreamhouse Living Tour
Fashion Island & Irvine Spectrum Center
Guests had the opportunity to purchase exclusive apparel, home goods and accessories all inspired by a day in the life of Barbie in her Dreamhouse.
IWC The Big Pilot Roadshow
Fashion Island
A high-tech booth brought the IWC story to life on the Atrium Lawn for Fashion Island guests to experience the launch of The Big Pilot.
Experiential Marketing
From product displays to interactive experiences, forge indelible connections with customers.
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Event Sponsorship
Reach a finely-tailored demographic and immerse your brand into our signature events and programs.
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